What Bookers Actually Want
We surveyed 20+ venue bookers and promoters on Track Pitch to find out what they actually look for when reviewing an artist's electronic press kit. The results might surprise you.
The number one factor isn't your music quality (they assume that's good enough if you're pitching). It's how easy you make their job. Bookers review dozens of submissions per week. The ones that get responses are the ones that answer every question upfront.
The Five EPK Essentials
1. Professional Photos
78% of bookers said they skip profiles without a professional-looking avatar and cover image. Your music can be incredible, but if your visual presentation is weak, you're losing opportunities.
You don't need an expensive photoshoot. A well-lit photo with a clean background, taken on a modern phone, works fine. Just avoid blurry selfies, group photos where you can't tell who the artist is, and logos as your only image.
2. A Concise, Achievement-Focused Bio
Bookers don't want your life story. They want to know your draw, your genre, and any notable performances or releases. Aim for 2-3 sentences max.
Good example: "Brooklyn-based electronic producer averaging 150+ attendees at local shows. Released debut EP on Ghostly International (2025). Regular at Elsewhere and Market Hotel."
Bad example: "I've been making music since I was 5 years old and my grandmother bought me my first keyboard..."
3. Linked Streaming Profiles
Bookers use Spotify monthly listeners and social follower counts as a quick proxy for draw potential. Make it easy for them to verify your reach. Link your Spotify, Apple Music, SoundCloud, and Instagram directly on your Track Pitch profile.
4. Live Performance Samples
A 60-second clip of a live performance is worth more than a polished studio track when it comes to booking decisions. If you have video from a previous show, upload it.
5. Fast Response Time
Profiles that respond to booking inquiries within 24 hours are 3x more likely to land the gig than those who take a week. Turn on push notifications for messages.
Common Mistakes to Avoid
- Sending the same generic pitch to every venue without customization
- Not researching the venue's capacity, genre focus, or typical crowd
- Asking for a headline Friday slot as your first booking at a new venue
- Forgetting to include your availability and preferred dates
- Overloading your EPK with unnecessary information